18+ completed projects ⦁ BVM Innovation Prize 2025 ⦁ Turing Test Passed
35 Years of Depth Psychology - Trained into AI-Personas.
Not data mining. Not a chatbot. A depth-psychological sparring partner trained on real consumer interviews.
The science
of why
Behavior is the surface. We work beneath it.
Layer 01
Surface
Behavior
What people buy, vote for, click on, and say they want. Observable. Countable. The entire territory of predictive AI.
Layer 02
Intermediate
Motive
The emotional, cultural, and social tensions shaping every choice. Partly conscious, often denied, rarely surveyed accurately.
Layer 03
Depth
Structure
The unconscious, morphological, pre-verbal logic beneath the logic. The layer that organizes motive before motive organizes behavior.
Bring your consumer to the table. Whenever you need them.
Tight deadline on a single question? Sparring. Want the consumer inside your process? Integrated Workflow.
Your first steps with AI Sparring & Screening
Explore AI-Integrated Workflows
Two paths,
one foundation.
Ordinary AI tools
don't know why ...
The tool inflation
You're drowning in AI tools, dashboards, and research platforms. None of them think like your customers.
The hallucinations
Standard AI tools speculate about meaning. This leads to frequent hallucinations.
The black box
Standard AI tools don’t allow for insights into their inner working. This makes them an intransparent black box.
The solution
Depth-psychological AI personas - winner of BVM Innovation Prize, Germany’s leading market research award.
An AI boutique agency with the reach of a global practice.
concept m ai sits at the turn from insight to implementation — combining the depth of a specialist team with the reach of decades of work for the world's most recognizable brands. We work in the tradition of morphological depth psychology, a qualitative method honed since the 1960s across clinical, cultural, and market contexts to surface the motivational logic consumers cannot articulate themselves.
Historically this approach scaled like a craft: slow, expensive, dependent on trained analysts. Over the past year, concept m ai has translated the method into psychologically complex AI consumer personas — built with input from real interview subjects and validated against them. The depth of morphological research, now at the speed of modern iteration.
In 2025, our AI voter simulations were awarded the BVM Innovation Prize, the highest distinction of the German Association of Market Research Companies, cited for "effectiveness and efficiency compared to existing approaches" and broad application potential.
35
years of experience
20
industries
15
Fortune 500 companies
04
continents
See all current cases
and find yours.
Case Collection ⦁ Free Download
Depth-Psychological AI in Practice
For each case: the challenge, the AI persona setup, and the measurable outcome. What’s inside:
Time & cost vs. traditional research (Benchmark)
Methodology note per case: how the persona got trained
Ready to bring
consumers to the table?
Choose your starting point. No pitch deck. No long sales process.
Your first steps with AI Sparring & Screening
You describe your challenge. We configure an AI persona prototype with a psychological match to your market, your target group, and your exact question. Use the AI persona for direct consumer feed back.
Explore AI-Integrated Workflows for your oranization
The opportunities for optimizing your marketing with A-integrated workflows are limitless - from iterative testing processes to complex agentic systems embedded in your organization. We are glad to share our experience.