combining Morphological depth-psychology with advanced AI.

For the first time, our AI tools integrate depth-psychology with advanced AI large language models in a systematic and modular research framework. As a result, they surpass the superficial and often misleading outputs of undertrained AI models.

Use customized AI consumer twins – meticulously trained to replicate the behavior and emotions of real consumers within your category and brand target group. The psychological accuracy of the twins has been validated by rigorous scientific testing, including the Turing test. Our morphological AI twins provide a unique platform to engage with and understand consumers, offering realistic simulations of attitudes, perceptions and reactions.

A key advantage of our AI tools is their ability to provide direct consumer feedback – instantly and whenever you need it. This makes our AI tools a constant sparring partner in all marketing processes and decisions: generating ideas, evaluating concepts, testing communication and much more. By augmenting static research reports with interactive AI insight generation, concept m AI is revolutionizing marketing research: studies come to life and become a lively continuous dialogue. Consumer feedback becomes readily available support.