Tiki-Taka-Analytics

In today’s era of data overload, it’s easy to assume that “more data” automatically means “more insight.” But as Dr. Frank Buckler, Dr. Steffen Schmidt, Matthias Limbach, and Janina Haase reveal in their article, superficial correlations can often lead us astray, whether in finance, general management, or sports. They demonstrate how true cause-and-effect analyses—not just raw facts—are key to decoding success. Dive in to discover why Big Data alone isn’t enough and how advanced analytics can unlock genuine competitive advantages.